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July 24 2015

Allegiancy CEO Steve Sadler to speak at FinFair 2015 crowd-centric retail alternatives conference in New York City

Sadler to discuss the disintermediation and unparalleled opportunity created by JOBS Act

New York – Allegiancy CEO Steve Sadler will speak at FinFair 2015, a crowd-centric retail alternatives event hosted by Dara Albright, on July 29 in New York.

The conference is from 7:30 a.m. to 6:30 p.m. Wed., July 29, at the IBM Innovation Center, 590 Madison Avenue.

The event will be broadcast live here.

FinFair is the only conference to feature the leadership, products, and technologies driving the crowd-centric retail alternatives market, while bridging the information gap between the Wall Street establishment and today’s financial innovators.

Sadler’s Remarks

Steve Sadler will speak from 1:15 to 1:30 p.m. on Wed., July 29, on “How Financial Advisors can Grow and Prosper with Reg A+.”

Sadler said, “For the first time in living memory, the barriers separating entrepreneurs from investors are being lowered.”

Sadler explained: “The JOBS Act is to Wall Street what Uber is to Yellow Cabs. Its Reg A+ means the democratization of capital, so that now anyone can be a private equity investor or an investment banker.   No longer will individuals have to rely on intermediaries to invest early in growing companies.   And companies will have improved ability to source capital with more reasonable terms.”

“The growth rate for Reg A opportunities could be as astonishing as Uber’s,” said Sadler.

With new Reg A offerings expected to hit the market in September, Sadler believes that now is the time for financial advisors to get up to speed.

He states, “Those advisors who develop the expertise to help their clients navigate the rapidly changing world of JOBS Act securities and crowdfunding stand to benefit mightily.”

Sadler recently had a related article published in ADISA’s “Alternative Investments Quarterly” magazine, “How can the new Regulation A (A+) benefit financial advisors.”

As part of the 2012 Jumpstart our Business Startups (JOBS) Act, the U.S. Securities and Exchange Commission (SEC) announced the new rules for Regulation A in March. The rules increased the amount a company can raise through a public securities offering from $5 million to $50 million in a year, and allowed non-accredited investors to invest.

Other Speakers

Other speakers  at the FinFair include Andrew Blum, former chairman of CE Unterberg Towbin;   Richie Friedman, chairman of RFMF Investments and Charles Rutenberg Realty; David Weild IV, chairman of IssuWorks and former vice chairman of NASDAQ; Sam Guzik, partner at Guzik & Associates, and David R. Burton, senior fellow in economic policy at The Heritage Foundation.

More about FinFair

FinFair is produced by Dara Albright Events, known for its conferences that have broken new ground on Wall Street with the introduction of new financing structures and emerging asset classes such as crowdfunding, and peer-to-peer and online lending.

This conference is an opportunity for financial advisors to learn from the best and brightest experts in the industry about how to integrate this new securities offerings directly into professional services for clients. It will help advisors stand out as one of the experts in Title IV of the JOBS Act, REG A+, in their city or state.  It is a first-mover advantage not to be missed. 

More information and tickets are available at

**Media: To obtain credentials and directions, email

Steve Sadler will be available for personal conversations, background, and interviews during the forum.**

Sadler’s Previous Forums and Articles

Sadler’s innovative growth and capital-raising plans for Allegiancy were recently featured in the Wall Street Journal.

His past presentations have included “The State of Entrepreneurial America” and have yielded interesting facts about how few new businesses are being created in America, and how the enormous opportunities created by the new Reg A could change that.

Sadler has spoken extensively around the nation about the new Reg A, including at REISA’s Annual Conference in Las Vegas; iGlobal Forum’s 11th and 12th Real Estate Private Equity Summits in New York; Moloney Securities Annual Meeting in St. Louis; Oak Tree Securities Conference in Lake Tahoe; the “Small Cap & Alternative Financing Revolution Event” in Boca Raton hosted by crowdfinancing leader Dara Albright; the FSX Interlinked Conference in Atlanta; and the Crowdfunding USA Forum in Washington, D.C.; Information Management Network’s (IMN) Real Estate Private Equity Conference on Crowdfunding, and its Non-Traded REIT & Retail Alternatives Investment Symposium, both in New York; and the Los Angeles CrowdFinancing Real Estate Conference 2015.

More about Steve Sadler, CFA, CEO, Allegiancy

Innovation, integrity, and allegiance to property owners are hallmarks of Allegiancy and its founder, Steve Sadler.

Allegiancy is a commercial real estate asset manager focused on growth in secondary markets. The company has made a name for itself by resurrecting troubled properties without a massive capital infusion from their owners. Leading that charge has been Allegiancy CEO Steve Sadler.

Central to Allegiancy’s own growth strategy has been using innovative means to raise capital.   In 2014, the company used the SEC’s old Regulation A rules to raise $5 million.

Allegiancy is now preparing to grow further by acquiring more companies, securing additional asset management contracts, hiring more employees, and continuing to improve its proprietary technology for the benefit of property owners.

Sadler’s career has focused on the capital markets. He has worked for well-known regional financial institutions around the country, including Wells Fargo. Sadler has managed public market securities and private placement transactions valued at more than $1 billion on behalf of TIAA-CREF, Mutual of Omaha, CS First Boston, and many others.

Sadler graduated from Florida State University with a bachelor’s degree in East Asian Studies and Economics, and he holds the Chartered Financial Analyst (CFA) designation.


About Allegiancy

Allegiancy is changing the business of asset management for commercial real estate owners and investors. With a technology-enabled operating platform and singular focus on serving as the owners’ advocate, the company brings fresh vigor to a poorly understood business. Combining its proactive Value Assurance? operational rigor with an intense focus on cash flow and profitability, Allegiancy is building on a track record of more than four decades of success.

Headquartered in Richmond, Va., and led by a team of seasoned professionals, Allegiancy’s management systems have allowed their properties to outperform their real estate investment trust (REIT) peers by 45 percent since 2006. Allegiancy is well-known for delivering attractive returns and profitable, hassle-free investments in commercial real estate.

Since 2014, the company has expanded its assets under management by 400 percent with a combination of organic growth and corporate acquisitions. Allegiancy plans to accelerate this growth by acquiring more companies, securing additional asset management contracts, hiring more employees, and continuing to improve its proprietary technology for the benefit of property owners.

To schedule an interview with Allegiancy’s leadership, contact Audrey Bevel at, or 866.842.7545 ext. 204, or (804) 201-7161.


The foregoing does not constitute an offer to sell or a solicitation of an offer to buy securities, and no money or other consideration is being solicited hereby, nor will be accepted. An offer to purchase or a solicitation of an offer to buy the securities can only be made or received and accepted once an offering statement is qualified by the Securities and Exchange Commission as exempt from the registration requirements of the Securities Act of 1933 (the “Act”), as amended, pursuant to Section 3(b)(2) of the Act.   Any such offer to purchase securities may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date of the offering related thereto, and any indication of interest to purchase securities involves no obligation or commitment of any kind.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. These forward-looking statements are based upon the Allegiancy, LLC’s (the “Company”) present expectations, but these statements are not guaranteed to occur. Furthermore, the Company disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, of new information, data or methods, future events or other changes. Investors should not place undue reliance upon forward-looking statements. For further discussion of the factors that could affect outcomes, please refer to the “Risk Factors” section of the offering circular dated January 14, 2014, and filed by the Company with the U.S. Securities and Exchange Commission on January 15, 2014.  The offering circular, and any supplements or updates thereto, is available on the EDGAR system located on